Welcome
Printing plays a significant role in the U.S. and Worldwide economies.
Despite the myths you may have heard, print is big, print is green and print is here to stay.

This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner or marketer, print is an effective and important tool you should never forget. If you are part of the print industry, share the wonderful world of print with the resources and information in this campaign.

Now let's get started.
Print is the original disruptive technology and brought knowledge to the masses. Today print is one of the largest industries in the world. Print rivals auto-manufacturing19 and is more than 8X bigger than video games15. While print technology and applications are certainly transforming, it is still growing every year worldwide.
There are a lot of interests competing for marketing dollars today. As a result, the myth of print not being environmentally friendly has been very well promoted. The print industry, in fact, is not only environmentally friendly but is one of the most sustainable industries around3. The industry makes tremendous investments in applying renewable energy sources and creating environmentally friendly supplies1.
In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Print is 43% less annoying than the internet32. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today25.
In only a few years many innovative companies have built impressive businesses combining the instant gratification of online with the physical printed world. Some have even discovered unique ways to harness the fleeting concept of social media in print form. Now, print companies ranging in size from your favorite local copy shop to the multi-national packaging manufacturer, are quickly moving online33. They are doing so at an increasing pace to keep up with their customers' 24/7 expectations and to take advantage of the extended reach the Internet brings.
Print Is Big - the infographic

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    Print is Green! Paper is a completely renewable resource. If you really care about the environment,
    save energy by turning off your computer tonight. Find out more:  http://www.PrintIsBig.com

    Go ahead, print my email. You'll read it 10-30% faster30 and produce 20% less CO23.
    And yes, paper does grow on trees. Find out more:  http://www.PrintIsBig.com

    There are 20% more trees in the U.S. today than there were 40 years ago4.
    Don't believe the hype, get the facts:  http://www.PrintIsBig.com




Sources:

    1American Forest & Paper Association, 2Deloitte, 3DMA, 4Dr. Patrick Moore, 5statistica, 7McAfee, 8Megatrends in Digital Printing Applications, 9Nieman Foundation for Journalism at Harvard, 14Statistic Brain Research Institute, 16Swedish Royal Institute for Technology, 17TAPPI, 19TrueCar, 20WhatTheyThink, 21USDA Forest Service, 22Natural Resources Defense Council, 23International Paper, 24YouGov, 25United States Postal Service, 26World Press Trend, 27Global Industry Analysts, Inc., 28NPES The Association for Suppliers of Printing, Publishing and Converting Technologies, 29Dunham+Company, 30Wayne State University Study, Reading Online or on Paper: Which is Faster?, 31Ball State University, survey, 32Roper Public Affairs survey,33InfoTrends / CAP Ventures.

    Updated May, 2016
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